The Soul City Institute for Health and Development Communication (SCI) is a “not-for-profit” nongovernmental organization and the largest social change communication project in Africa. Using a combination of mass media, social mobilization and advocacy, the Soul City Institute aims to improve the quality of life and health of people in Southern Africa through strengthening individuals, communities and society based on active citizenship and principles of social justice. It is driven by the recognition that human rights are fundamental to health and development. Soul City Institute uses the best research available to create multi-media “edutainment,” making social issues part of popular and high quality entertainment formats. Soul City Institute’s programmes have influenced and shaped the lives of millions of children, adults and communities within South Africa and the continent. Programs include Soul Buddyz, a multi-media “edutainment” vehicle for children aged 8-12 years old designed to promote their health and well-being.
Q&A with Lebo Ramafoko
If you had one super power, what would it be?
The power to remove all forms of inequality, discrimination and poverty.
If you could go to dinner with anyone dead or alive, who would it be and why?
I would like to dine with the Princess of Wales, Princess Diana. She used her position of influence to impact the world. She was not blinded by the comfort of her life but realized that she can use it to achieve a greater purpose in life to highlight some of the challenges that the world was facing.
What’s the kindest act you’ve ever witnessed?
When people who have very little themselves open their homes to others around them it touches me immensely. It reminds me that you do not have to have plenty to make a difference in other people’s lives.
To learn more about Soul City, visit soulcity.org.za
Lebo Ramafoko is the CEO of Soul City Institute in Johannesburg, South Africa.